Laos Deepens Tourism Outreach in Japan as Visitor Numbers Rise

The Ministry of Culture and Tourism formalised the initiative on August 17 by signing a Terms of Reference (TOR) with Jumping Tour Co., Ltd. at Muang Thanh Hotel in Vientiane. Under the three-year agreement, with a possible one-year extension, Jumping Tour CEO Shigeyoshi Abe will serve as the Laos’ Tourism Representative in Japan.